Social Networking for Career Success, by Miriam Salpeter

Why social networking is a key to career success

October 4, 2013 – New York—With competition at a feverish pitch, job seekers and business owners need to distinguish themselves from everyone else to get ahead. Statistics show many jobs are filled via networking; successful applicants had an advocate inside the company. Networking well requires two things: 1) making sure as many people as possible know about the candidate and 2) convincing those people the job seeker is the best candidate to get the job done. It’s important to establish a community of people willing to facilitate an introduction, set up an informational meeting or hand-deliver a resume to a hiring manager.

Social networking addresses these problems; it helps job hunters demonstrate their subject matter expertise and unique value to a broad audience while growing a community of contacts willing to refer them for opportunities. In the newly updated second edition of her first book, Social Networking for Career Success, Miriam Salpeter teaches readers how to use social media efficiently to demonstrate their expertise and illustrates how to get the word out about a job search without specifically asking for help.

While millions use social networking sites, such as LinkedIn, Twitter, Facebook, Google+ and Pinterest, and hundreds of thousands own blogs, many don’t understand exactly how to leverage these networks to improve their chances to land jobs and build career visibility. Salpeter offers the following tips for anyone considering using social networking to get ahead professionally:

Don’t expect social networking to be a magic career wand. Job seekers must have expertise, and be willing to listen first and learn the rules of engagement. Just as approaching a stranger on the street to ask for a job isn’t socially acceptable, no one should expect strangers online to flock to help until there’s a viable connection.

Do present a consistent, professional profile in social networking bios. Pick keywords people would use to identify the job or role of interest. Use job descriptions, company and industry websites and blogs and information from professional conference materials to identify your field’s keywords. Include them in your online bios.

Use to find other niche bloggers. Regularly read and leave useful and meaningful comments on their blogs. Bloggers should generously link to and refer to colleagues in articles. Share those posts via your favorite social networks. Be sure to include colleagues’ Twitter names and/or tag them via Facebook, Google+ or Pinterest.

Use to find people on Twitter who share professional interests. Search via keywords and follow selected colleagues, potential mentors and superstars. Review their Twitter streams, retweet their posts, respond to their questions and ask for clarification when appropriate.  Salpeter explains, “You may be surprised how a few casual tweets can result in a strong online relationship. I’ve even seen people build business relationships as a result of casual tweets about television shows, restaurant recommendations and sports. In fact, that’s happened to me! Don’t be afraid to show your personality online!” Once there is an established connection, it’s okay to ask for an introduction or advice. However, Salpeter cautions, “Don’t jump into asking for a favor the minute the person follows you back. It’s better to focus on what you can give.”

Use online platforms to pass along useful professional advice and information. For example, post links and insightful comments on Facebook, LinkedIn and Twitter. Remind friends, fans and followers about professional goals and skills by consistently including updates illustrating key knowledge, skills and abilities.

Social Networking for Career Success is full of other tips, tricks, insights, success stories and advice from Salpeter and over 100 career and hiring professionals to illustrate how social networking impacts professional and career goals. Learn more at the book’s  site:

Salpeter is also available to discuss job search and social media issues, including (but not limited to):

  • How to juggle personal and professional profiles via social networking
  • Suggestions to optimize social networking bios and profiles
  • What to say online to get noticed by the right people
  • What to include on a social resume/personal website
  • How to write a successful resume
  • Advice to interview well
  • In-person job-search networking strategies and tips

Please send interview requests to

Miriam Salpeter is owner of Keppie Careers and co-author of two other books: Social Networking for Business Success and 100 Conversations for Career Success. She teaches job seekers and entrepreneurs how to leverage social media, writes resumes and helps clients succeed with their goals. On Forbes’ list of “top career resources,” Miriam writes for U.S. News & World Report’s “On Careers” column and CNN named her a “top 10 job tweeter you should be following” and included her in “The Monster 11 for 2011: Career Experts Who Can Help Your Search.” She also blogs at

Take a look at what people are saying about the first edition of Social Networking for Career Success. Copies of the new edition are available from Amazon or your favorite bookseller.

Additional Information

Questions & Answers with Miriam Salpeter

Longer Author Bio

Download the introduction and sample chapter

Media and guest posts for Social Networking for Career Success

Questions? Send inquiries via