Are you using Twitter to share information and resources with your community? In my book, I devote three chapters demonstrating how Twitter can help position you as an expert in your field (if you are one!) and strongly suggest you incorporate it into your overall social media and personal branding strategy. (It’s a way to, as the image notes — give yourself credit for what you know.)
But, it isn’t all about you! When you join and participate in Twitter, you need to think about finding a place as a member of a large and growing community.
Heather Huhman, career expert and founder and president of Come Recommended pointed out several considerations when positioning yourself on Twitter in Chapter 8:
- Choose your focus
- Build credibility
- Be retweetable
- Don’t put all the emphasis on pushing your content
- Have original thoughts and opinions
Take a look at pages 170-171 for more insights from Heather about how to make your Twitter feed work for you!
David Benjamin, Recruiting and Digital Communications Manager for The Sales Matrix, a sales consulting firm, reminded readers of the importance of providing value to Twitter followers:
“It meant helping answer questions or retweeting messages to my network, to help amplify questions I could not answer. In some cases, I learned that making someone laugh or smile when they were having a hard day was just what the doctor ordered.”
Dave also suggests several ideas to propel your successful branding on Twitter. Two of my favorites:
- Focus on helping everyone in your network prosper, which increases the likelihood others will want to help you in return.
- Learn to be a connector. It’s great to be viewed as a valuable member of your community.
I was fortunate to be able to share insights from many Twitter friends in Social Networking for Career Success. I hope you’ll consider picking up a copy!
Heather R. Huhman, founder & president of Come Recommended, has nearly a decade of public relations and marketing experience, specializing in media relations, content marketing, and social media. She is also a well-recognized career expert, an experienced hiring manager, and contributor to numerous publications, including: U.S. News & World Report, Wall Street Journal, and Yahoo!, among many others. Heather is author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010) and numerous ebooks, most recently, Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle, available for pre-order on her site. Twitter: @heatherhuhman.
David Benjamin has over 15 years of experience in Sales and Marketing; he is currently directing his focus toward the areas of Social Media Marketing and Public Relations. One of David’s most exciting projects is the NFL/Ticketmaster Social Media campaign. His most recent venture is helping to establish SalesBasix, Michigan-based Sales and Marketing e-learning company where he serves as the company’s Social Media Director. Also an engaging speaker, David frequently is asked to present at events in the Detroit Metro area. Topics for public engagements include: social media for business, branding, marketing, recruiting, and more. Twitter: @davebenjamin.
image from libraryman